In today’s world of web design, providing intelligent search functionality is an essential feature that should not be overlooked. If users cannot easily find the content they’re looking for on a website, chances are they won’t return. The simpler and faster you make the search process, the more likely users are to engage with your site and feel satisfied with their experience.
Currently, one of the best ways to optimise search on WordPress websites is by using AJAX-based search tools. A great example is the Ajax Search Pro plugin, which offers users a fast and efficient search experience.
However, today’s topic goes beyond just on-site search. We want to explore the role of voice search in enhancing user experience and attracting more visitors. This feature has the potential to open up new opportunities for business growth. Stay with us and don’t miss today’s article, as we take another important step towards optimising your website’s performance and increasing user interaction.
What is Google Voice Search?
Google Voice Search is a feature that allows users to search on Google using voice commands instead of typing. This functionality is available on both desktop computers and smartphones.
On some devices, users need to activate this feature by saying a specific voice command — the well-known “OK, Google” — which prompts Google to start listening and processing the spoken request. In other cases, users can simply tap the microphone icon next to the Google search bar to begin a voice search.
In terms of performance, there’s not much difference between voice and text searches. Even local queries such as “near me” — which we’ll cover shortly — tend to return similar results regardless of the input method.
In most cases, whether a user types a query or speaks it aloud, the results will be nearly identical. However, there are exceptions. For instance, someone searching for a location via smartphone may see different results compared to performing the same search on a desktop, due to factors like location tracking.
Overall, Google Voice Search typically delivers results that are similar — or even exactly the same — as traditional typed searches, but with a smoother and faster user experience.
The Impact of Voice Search on Businesses
In recent years, with the booming smartphone market, several major companies have heavily invested in voice search technology. One of the most prominent examples is Google, which offers users the ability to search using voice commands. This feature is not just a practical tool — it’s also a smart strategy for attracting more users. It allows people to get the information they need quickly, simply by speaking, without the need to type.
According to current statistics, around 20% of mobile users now use voice search. Now imagine applying this feature on a smaller scale, such as within a website — what kind of impact could it have?
With voice search, users and potential customers can effortlessly find the products, services, or information they’re looking for — and do so much faster than through traditional search methods. This clearly demonstrates how implementing voice search can enhance user experience and directly contribute to the growth and success of your business.
In fact, website owners have long been looking for ways to improve their search rankings. While there are many methods available, voice search stands out as one of the most modern and effective tools, offering your brand a competitive edge and making it easier to attract and retain your audience.
Three Key Features of Voice Search
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Voice searches are longer and use conversational language.
When we search on a computer, we usually rely on short, concise keywords, as typing brief phrases saves time and energy. However, on smartphones, voice search resembles a more natural conversation with a virtual assistant.
Behind these interactions is artificial intelligence, which powers voice search engines and becomes smarter and more accurate with each query. For example, when searching for a restaurant on a computer, you might type something like “best restaurant in Isfahan”—a phrase that sounds more like a computer command.
But with voice search, you’re more likely to say something like: “Which restaurant is serving food right now?” This shift in search style is becoming increasingly common, as users prefer to interact with their phones as if they were speaking to a real person.
A key takeaway: optimising your content for voice search requires more than just adding long-tail keywords. Voice searches are typically phrased as natural, conversational questions. That means your content should be written in a clear, simple tone that directly answers those kinds of queries.
- How to Optimise for Voice Search
To optimise for voice search, you first need to understand how people naturally speak about your industry and services. Tools like Answer the Public, Question Samurai, and StoryBase can help identify common user questions, allowing you to shape your content around them.
In voice search, the type of question indicates user intent:
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“Who” / “What”: Research phase
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“Where”: Ready to take action or make a purchase
According to research, 22% of users rely on voice search to find local businesses, and 50% of those searches lead to direct engagement with a business. Additionally, “near me” searches have seen a significant rise.
To succeed in local voice SEO, you should:
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Use local terminology your audience recognises
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Include “near me” in titles and meta descriptions
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Mention landmarks or nearby institutions
Voice search is all about understanding user intent and providing quick, relevant, and local answers.
- Users Expect Fast Results
Voice search is often used for quick interactions with digital assistants—such as finding directions, making a phone call, or locating nearby services.
In local service searches, users may not even visit your website. Instead, they base their decisions on information shown directly in Google—such as business hours, reviews, and address.
In informational searches, users expect direct answers—not long explanations.
To improve your visibility in voice search results:
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Collect and display positive customer reviews
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Keep key details—like opening hours, address, and contact info—up to date
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Prioritise accuracy and quick access to essential information
In voice search, speed and clarity are everything.
The Difference Between Voice and Text Search
In Persian voice searches on Google, users typically phrase their queries in a conversational and informal manner. They prefer to ask questions using natural expressions like “How can I…?” or “What’s the best way to…?”
This style of communication has led content strategies for voice search to shift toward using longer, more natural, and conversational phrases. By doing so, your content becomes more aligned with how users actually search—boosting your chances of appearing in voice search results.
Content Optimisation Techniques for Voice Search
If you’re not sure where to start, here are six practical techniques to optimise your content for voice search:
- Use Conversational and Long-Tail Keywords
In voice searches, users often speak in a natural, conversational tone. Phrases like “How can I increase my website traffic?” or “What’s the best way to write SEO content?” are common. Try to include similar long-tail, conversational keywords in your content. - Write in a Natural and Clear Tone
Craft your content with a conversational, easy-to-understand tone—neither too formal nor overly technical. Clear, direct answers make it easier for Google to feature your content in voice search results. - Don’t Forget Local SEO
Voice searches frequently include location-based queries. For example, “nearest coffee shop to me” signals that users are looking for local results. Use keywords related to your geographic area and ensure your business location details are accurate and up-to-date. - Add a FAQ Section
A Frequently Asked Questions (FAQ) section is a great way to answer common queries users might ask. These questions often match those spoken in voice searches, making them more likely to be pulled into voice results. - Use Structured Data (Schema Markup)
Adding structured data helps search engines better understand your content and page layout. Details such as addresses, opening hours, prices, and customer ratings will be more clearly presented in search results. - Optimise for Speed and Mobile-Friendliness
Since most voice searches are done on mobile devices, fast loading times and responsive design are critical. A mobile-friendly, speedy website provides a better user experience and positively impacts your Google ranking.
Voice Search SEO
Now that we understand the importance of voice search and its applications in the digital world, it’s time to effectively leverage this technology in your business. To do so, becoming familiar with the principles of SEO specifically for voice search is essential, so you can optimise your website’s content and structure according to users’ needs.
One key concept here is semantic SEO—a concept Google emphasised with the introduction of the “Hummingbird” algorithm. This algorithm aims not only to recognise keywords but also to understand the meanings and relationships between synonyms and related terms, delivering more accurate and relevant results to users.
Voice search technology works on the same basis; instead of relying solely on keywords, it focuses on understanding the user’s real intent behind the query.
On the other hand, since speaking is much easier than typing, users typically use longer, more conversational phrases in voice searches. Therefore, it’s time to rethink content strategies, especially writing style, and tailor your texts to this new search behaviour. Of course, this is just one of the steps needed to succeed in voice search SEO.
In Conclusion
Optimising content for voice search is one of the most modern and effective methods to increase traffic and improve your SEO rankings on Google. By applying techniques such as using conversational and natural keywords, focusing on local search, creating a FAQ section, utilising structured data, and improving site speed and mobile optimisation, you can properly prepare your content for Persian voice search on Google and pave the way to top rankings.
On this journey, Senanic Javan supports technology-based businesses to help you achieve the best results through voice search and enhance your brand’s digital presence.